England, 12 placesLocal rules applyNorth to South Coast

Twelve places from Newcastle to Bournemouth, including London and Hertfordshire, run with on-site service partners and always within the local rules.

A terraced street(Fig. A) A terraced street
(01) The pictureWhy we work beyond Scotland01 / 04

The UK welcomed an estimated 43.6 million visits from overseas in 2025.1

£33.2bnSpent by overseas visitors to the UK in 20251
87mDomestic overnight trips in England in 20252
£29bnSpent on those domestic trips in England in 20252
(02) The citiesWhere we work in England02 / 04

Twelve places, one way of working.

London
01London and Hertfordshire

London

Museums, theatre and year-round business travel. London has its own rules on short letting, so we focus on the homes that suit it best.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year36m overnight, 20249
Hertfordshire
02London and Hertfordshire

Hertfordshire

Commuter towns such as St Albans and Watford, around 20 to 30 minutes from central London by train, with steady business, contractor and family stays all year.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Cambridge
03Oxford and Cambridge

Cambridge

The colleges, the Backs and punting on the Cam, with steady university and science park visitors.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Oxford
04Oxford and Cambridge

Oxford

The colleges and the Bodleian, with a year-round flow of university, conference and family visitors.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Brighton
05The South Coast

Brighton

The seafront and pier, the Lanes, and a busy calendar of festivals and conferences.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year12.2m, 202410
Southampton
06The South Coast

Southampton

The cruise terminals, two universities and the New Forest a short drive away.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Bournemouth
07The South Coast

Bournemouth

Miles of sandy beach, the seafront and a full summer of events.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year12.7m, BCP area11
Bath
08The West

Bath

The Roman Baths, Georgian crescents and the thermal spa in a World Heritage city.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Newcastle
09The North

Newcastle

The Quayside and its bridges, big concerts and football, and Hadrian’s Wall and the Northumberland coast within reach.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
York
10The North

York

York Minster, the Shambles and the city walls, with the racecourse and a strong Christmas season.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year9.4m, 20247
Leeds
11The North

Leeds

Arena concerts, Headingley, several universities and a big city-centre shopping scene.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Liverpool
12The North

Liverpool

The Royal Albert Dock and waterfront, big match days and the city’s music heritage.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year36.3m, 20258
(13) Somewhere else

Your city not on the list?

We add new areas when owners ask, with on-site service partners in place and always within the local rules. Tell us where your home is and we will tell you plainly what is possible there.

Ask about your area →
How to read this

The shape for each place is illustrative, showing how demand typically moves through the year. Visits a year are the latest official figures where a recent one is published, counting day and overnight visits from home and abroad.

(03) The rulesLocal rules03 / 04

England sets its rules locally, with a national register on the way.

Every council in England sets its own rules for short lets, and they are changing. We keep track of what applies to your home and handle it for you.4

A London mews
(Fig. B) A London mews
26.05.2015

London sets its own yearly limit on short letting nights.5

06.04.2025

The furnished holiday let tax regime is abolished.4

10.09.2026

The government responds on a visitor levy. Mayoral and foundation strategic authorities will get the power to set one once Parliament passes the law. None is live yet.6

03.2027

A national register of short-term lets is expected to begin.4

What applies today4
01

Local rules

Set by each local council and shaped around its own communities. We know how each one works.

02

Safety

Every home set up and checked to the standard guests expect.

03Coming

Registration

Expected from March 2027 for every short let.

On-site partners, run by us

Local hands on the ground, our standards throughout.

Outside Scotland we work with on-site service partners for the hands-on work, while we run pricing, guests and compliance. We can be ready in a new area within a couple of weeks, always within the local rules.

  1. 01Check what applies to your home
  2. 02Get the home ready to the right standard
  3. 03Brief our on-site service partner
  4. 04Launch, price and manage every stay
Talk through your options →
Terraced homes
(Fig. C) Terraced homes
(Start here)Free revenue estimateEdinburgh, Scotland

Tell us about your property.
We’ll show you what it could earn.

Share a few details and we will send a realistic revenue estimate, with the licensing steps your home will need.

Get your free estimate
England, 12 placesLocal rules applyNorth to South Coast

Twelve places from Newcastle to Bournemouth, including London and Hertfordshire, run with on-site service partners and always within the local rules.

A terraced street(Fig. A) A terraced street
(01) The pictureWhy we work beyond Scotland01 / 04

The UK welcomed an estimated 43.6 million visits from overseas in 2025.1

£33.2bnSpent by overseas visitors to the UK in 20251
87mDomestic overnight trips in England in 20252
£29bnSpent on those domestic trips in England in 20252
(02) The citiesWhere we work in England02 / 04

Twelve places, one way of working.

London
01London and Hertfordshire

London

Museums, theatre and year-round business travel. London has its own rules on short letting, so we focus on the homes that suit it best.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year36m overnight, 20249
Hertfordshire
02London and Hertfordshire

Hertfordshire

Commuter towns such as St Albans and Watford, around 20 to 30 minutes from central London by train, with steady business, contractor and family stays all year.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Cambridge
03Oxford and Cambridge

Cambridge

The colleges, the Backs and punting on the Cam, with steady university and science park visitors.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Oxford
04Oxford and Cambridge

Oxford

The colleges and the Bodleian, with a year-round flow of university, conference and family visitors.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Brighton
05The South Coast

Brighton

The seafront and pier, the Lanes, and a busy calendar of festivals and conferences.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year12.2m, 202410
Southampton
06The South Coast

Southampton

The cruise terminals, two universities and the New Forest a short drive away.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Bournemouth
07The South Coast

Bournemouth

Miles of sandy beach, the seafront and a full summer of events.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year12.7m, BCP area11
Bath
08The West

Bath

The Roman Baths, Georgian crescents and the thermal spa in a World Heritage city.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Newcastle
09The North

Newcastle

The Quayside and its bridges, big concerts and football, and Hadrian’s Wall and the Northumberland coast within reach.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
York
10The North

York

York Minster, the Shambles and the city walls, with the racecourse and a strong Christmas season.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year9.4m, 20247
Leeds
11The North

Leeds

Arena concerts, Headingley, several universities and a big city-centre shopping scene.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Liverpool
12The North

Liverpool

The Royal Albert Dock and waterfront, big match days and the city’s music heritage.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year36.3m, 20258
(13) Somewhere else

Your city not on the list?

We add new areas when owners ask, with on-site service partners in place and always within the local rules. Tell us where your home is and we will tell you plainly what is possible there.

Ask about your area →
How to read this

The shape for each place is illustrative, showing how demand typically moves through the year. Visits a year are the latest official figures where a recent one is published, counting day and overnight visits from home and abroad.

(03) The rulesLocal rules03 / 04

England sets its rules locally, with a national register on the way.

Every council in England sets its own rules for short lets, and they are changing. We keep track of what applies to your home and handle it for you.4

A London mews
(Fig. B) A London mews
26.05.2015

London sets its own yearly limit on short letting nights.5

06.04.2025

The furnished holiday let tax regime is abolished.4

10.09.2026

The government responds on a visitor levy. Mayoral and foundation strategic authorities will get the power to set one once Parliament passes the law. None is live yet.6

03.2027

A national register of short-term lets is expected to begin.4

What applies today4
01

Local rules

Set by each local council and shaped around its own communities. We know how each one works.

02

Safety

Every home set up and checked to the standard guests expect.

03Coming

Registration

Expected from March 2027 for every short let.

On-site partners, run by us

Local hands on the ground, our standards throughout.

Outside Scotland we work with on-site service partners for the hands-on work, while we run pricing, guests and compliance. We can be ready in a new area within a couple of weeks, always within the local rules.

  1. 01Check what applies to your home
  2. 02Get the home ready to the right standard
  3. 03Brief our on-site service partner
  4. 04Launch, price and manage every stay
Talk through your options →
Terraced homes
(Fig. C) Terraced homes
(Start here)Free revenue estimateEdinburgh, Scotland

Tell us about your property.
We’ll show you what it could earn.

Share a few details and we will send a realistic revenue estimate, with the licensing steps your home will need.

Get your free estimate
England, 12 placesLocal rules applyNorth to South Coast

Twelve places from Newcastle to Bournemouth, including London and Hertfordshire, run with on-site service partners and always within the local rules.

A terraced street(Fig. A) A terraced street
(01) The pictureWhy we work beyond Scotland01 / 04

The UK welcomed an estimated 43.6 million visits from overseas in 2025.1

£33.2bnSpent by overseas visitors to the UK in 20251
87mDomestic overnight trips in England in 20252
£29bnSpent on those domestic trips in England in 20252
(02) The citiesWhere we work in England02 / 04

Twelve places, one way of working.

London
01London and Hertfordshire

London

Museums, theatre and year-round business travel. London has its own rules on short letting, so we focus on the homes that suit it best.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year36m overnight, 20249
Hertfordshire
02London and Hertfordshire

Hertfordshire

Commuter towns such as St Albans and Watford, around 20 to 30 minutes from central London by train, with steady business, contractor and family stays all year.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Cambridge
03Oxford and Cambridge

Cambridge

The colleges, the Backs and punting on the Cam, with steady university and science park visitors.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Oxford
04Oxford and Cambridge

Oxford

The colleges and the Bodleian, with a year-round flow of university, conference and family visitors.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Brighton
05The South Coast

Brighton

The seafront and pier, the Lanes, and a busy calendar of festivals and conferences.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year12.2m, 202410
Southampton
06The South Coast

Southampton

The cruise terminals, two universities and the New Forest a short drive away.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Bournemouth
07The South Coast

Bournemouth

Miles of sandy beach, the seafront and a full summer of events.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year12.7m, BCP area11
Bath
08The West

Bath

The Roman Baths, Georgian crescents and the thermal spa in a World Heritage city.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Newcastle
09The North

Newcastle

The Quayside and its bridges, big concerts and football, and Hadrian’s Wall and the Northumberland coast within reach.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
York
10The North

York

York Minster, the Shambles and the city walls, with the racecourse and a strong Christmas season.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year9.4m, 20247
Leeds
11The North

Leeds

Arena concerts, Headingley, several universities and a big city-centre shopping scene.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Liverpool
12The North

Liverpool

The Royal Albert Dock and waterfront, big match days and the city’s music heritage.

Demand through the yearIllustrative
J
F
M
A
M
J
J
A
S
O
N
D
Visits a year36.3m, 20258
(13) Somewhere else

Your city not on the list?

We add new areas when owners ask, with on-site service partners in place and always within the local rules. Tell us where your home is and we will tell you plainly what is possible there.

Ask about your area →
How to read this

The shape for each place is illustrative, showing how demand typically moves through the year. Visits a year are the latest official figures where a recent one is published, counting day and overnight visits from home and abroad.

(03) The rulesLocal rules03 / 04

England sets its rules locally, with a national register on the way.

Every council in England sets its own rules for short lets, and they are changing. We keep track of what applies to your home and handle it for you.4

A London mews
(Fig. B) A London mews
26.05.2015

London sets its own yearly limit on short letting nights.5

06.04.2025

The furnished holiday let tax regime is abolished.4

10.09.2026

The government responds on a visitor levy. Mayoral and foundation strategic authorities will get the power to set one once Parliament passes the law. None is live yet.6

03.2027

A national register of short-term lets is expected to begin.4

What applies today4
01

Local rules

Set by each local council and shaped around its own communities. We know how each one works.

02

Safety

Every home set up and checked to the standard guests expect.

03Coming

Registration

Expected from March 2027 for every short let.

On-site partners, run by us

Local hands on the ground, our standards throughout.

Outside Scotland we work with on-site service partners for the hands-on work, while we run pricing, guests and compliance. We can be ready in a new area within a couple of weeks, always within the local rules.

  1. 01Check what applies to your home
  2. 02Get the home ready to the right standard
  3. 03Brief our on-site service partner
  4. 04Launch, price and manage every stay
Talk through your options →
Terraced homes
(Fig. C) Terraced homes
(Start here)Free revenue estimateEdinburgh, Scotland

Tell us about your property.
We’ll show you what it could earn.

Share a few details and we will send a realistic revenue estimate, with the licensing steps your home will need.

Get your free estimate